RESUMÉ

Account Executive, Serino Coyne

​January 2020 - present

 

•Respond to client and internal requests quickly and effectively.
•Liaise between the client and account team and production, creative and media departments.
•Day-to-day project management - work with the art/production departments to develop work, manage timelines and estimates, and ensure that all materials receive appropriate approvals and are released on time.
•Keep detailed, clearly-labeled records of ads, art development, trade allocations, buys and insertion orders.
•Manage production billing and actualize budgets.
•Prepare meeting materials and take detailed notes of meetings for later distribution.

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Digital Associate - Email Marketing, Roundabout Theatre Company

July 2018 - January 2020

 

•Oversaw and maintained institutional monthly email calendar across six different departments.
•Created and deployed 200+ emails per month.
•Developed ongoing strategies to test, learn and leverage customer data, segmentation and loyalty.
•Implemented additional data segmentation opportunities in direct response strategy.
•Produced, developed and evaluated email campaigns in conjunction with departments across the organization.
•Wrote, edited and commissioned blog posts for Roundabout's blog.
•Remained up-to-date with advancements in digital technology, with a focus on engagement, customization and analysis.

•Assisted with many events including the Annual Gala, Opening Night parties, and donor evenings. 

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Communications and Events Manager, Theatre Forward

July 2017 - July 2018

 

•Worked closely with press and agents working with top tier talent in the Broadway community.
•Managed an in-house discount ticket program with a custom application on our website and all customer service related issues including troubleshooting and password updates.
•Maintained and updated the company’s website as well as all social media accounts including Twitter, Facebook, Instagram, and LinkedIn.
•Worked with corporate sponsors on exclusive events planned specifically for their employees and clients.
•Coordinated fundraising efforts around specific events based plans and proposals.
•Created content for all social media channels, website, and monthly e-mail blasts.
•Worked on all special events including Theatre Forward's Annual Gala as well as other extensive fundraising and patron evenings from planning to full execution.
•Liaised with corporate program officers at Fortune 500 companies to provide their employees access to theatre discounts and special events.
•Managed and mentored one full-time staff member and two year-round interns.

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Communications and Operations Associate, Theatre Forward

July 2016 - July 2017

 

•Worked closely with press and agents working with top tier talent in the Broadway community.
•Managed an in-house discount ticket program with a custom application on our website and all customer service related issues including troubleshooting and password updates.
•Maintained and updated the company’s website as well as all social media accounts including Twitter, Facebook, Instagram, and LinkedIn.
•Worked on many special events including Theatre Forward's Annual Gala as well as other extensive fundraising and patron evenings from planning to full execution.
•Completed operational and financial duties including, but not limited to, processing donations, managing accounts payable and receivable, and processing credit card transactions.
•Liaised with corporate program officers at Fortune 500 companies to provide their employees access to theatre discounts and special events.
•Managed and mentored two, year-round interns and their execution of activities and projects.
•Acted as full-time receptionist and office manager in addition to duties as Communications & Operations Associate.

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Marketing Apprentice, Cleveland Play House

August 2015 - July 2016

 

•Wrote and edited copy for advertisements, direct mail, press releases, emails, and marketing collateral.
•Worked as staff photographer to capture images and video for use on social media
•Worked on maintaining archives of press and patron reviews as well as tracking social media analytics, and budgeting. 
•Grabbed the opportunity to help start Cleveland Play House's gift shop for its 100th season and engage patrons by choosing merchandise, working on pricing, scheduling staff members and working on budgeting and sales reports.

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Operations Manager, MOJO Ad

August 2014 - July 2015

 

•Managed scheduling, the syllabus, and agendas for the entire agency.
•Acted as a liaison to Fortune 500 clients as well as management and the staff.
•Led production meetings and prepared agendas as well.
•Provided feedback and served as a mentor to staff working on campaigns for Purina and Blue Diamond Almond Milk

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Broadway Marketing Intern, Starlight Theatre

May 2014 - August 2014

 

•Managed and seamlessly executed multiple events including the Yellow Brick Bash Preshow Festival that was attended by thousands of children before performances of the national tour of The Wizard of Oz.
•Worked to engage local news about Starlight's summer season with on-camera interviews and interactive event pitches.
•Authored press kits for the shows that were sent out to the local media as well as blog posts and advertisements based on different theatre events and programs.
 

Account Executive, MOJO Ad

August 2013 - May 2014

 

•Led a team of 10 student professionals over the course of a semester to design a strategy and campaign for the Walmart Sustainability effort as well as Tostitos tortilla chips.
•Created a campaign that focused on in-store and digital touch points to leverage the existing consumer base of the 18-24 year-old market. 
•Worked with members of the team to ensure organization and to understand that the ultimate goal was to bring the best product back to the client
•Kept team members focused on staying on deadline and completing tasks.

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Box Office/House Management Intern, Eugene O'Neill Theater Center

June 2013 - August 2013

 

•Worked during the day as a box office associate selling tickets and memberships through the PatronManager ticketing system.
•Was the first interaction most customers had with the theatre and used my strong conversation and customer service skills to initiate sales and solve problems.
•Acted as house manager for one of the four theaters at the Theatre Center.
•Often used my quick thinking and problem-solving skills to assist in fixing any troubles that a guest might have had during their experience.